On the evening of January 8, Apple released a year-end review of its service business, including the App Store, Apple Music, Apple Pay, iCloud, and the newly launched Apple Arcade, Apple TV +, Apple News +, and Apple Card services in 2019. .
Among them, the services involved in China are App Store, Apple Music, Apple Pay, and iCloud. Services such as Apple Arcade newly launched in 2019 cannot be used in China. Apple claims that 2019 is a landmark year in the history of Apple's service products.
In 2019, the Apple App Store is visited by more than 500 million users every week. In the past 11 years, developers have made more than $ 155 billion in revenue, and 2019 alone accounts for a quarter of it. This means that in 2019, Apple developers will make more than $ 38.75 billion in revenue through the App Store.
Apple also pointed out that the growth of the App Store was particularly strong during the holiday period. From Christmas Eve to New Year's Eve, user spending reached $ 1.42 billion, a 16% increase from 2018. On New Year's Day, Apple users spent $ 386 million, an increase of 20% over 2019, and set a single-day record.
In addition to the App Store, Apple has praised some of the major achievements of other service businesses, but it has not been reflected in revenue generation.
For example, more than 50% of Apple Music listeners on Apple tried time-synced lyrics on iOS 13; Apple TV + shows received Golden Globe and SAG nominations in the first year of launch. Apple News currently has more than 100 million monthly active users in the US, UK, Australia and Canada.
It is worth mentioning that although Apple's chances of rising in TV shows and movies are quite slim, Apple has set a high standard for this-Apple does not run existing TV or movie content in a licensed mode, but Buy and make new originals that are only available in Apple Services. In order to improve ratings, Apple has signed cooperation agreements with TV manufacturers such as Samsung, LG, Vizio and Sony, and reached cooperation with TV hardware such as Roku and Fire TV to support TV applications.
On the podcast side, Apple pointed out that its Podcasts app now has more than 800,000 shows in 155 countries, while the same type of competition, Spotify, has about 50,000 shows.
In 2019, Apple Pay has opened the ticket system of more than 1,500 stadiums, and users can use Apple Pay as a ticket. In addition, public transportation in Shanghai, Beijing, Tokyo, Moscow, London and New York has been connected with Apple Pay. Apple will increase the use of Apple Pay in Washington, D.C., Shenzhen, Guangzhou and Foshan in 2020.
In addition, Apple noted that in terms of security, more than 75% of iCloud users have enabled two-factor authentication.
For Apple, the strength of the service system is to achieve the strategic needs of software to pull hardware. In 2019, Apple set more standards in user system and privacy security. It is foreseeable that Apple's next ten years will focus on services and software.